https://www.keeljohnson.com/contact daily 0.75 2022-09-21 https://www.keeljohnson.com/thanks daily 0.75 2022-09-07 https://www.keeljohnson.com/about daily 0.75 2023-02-21 https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/dfbabe75-382e-498d-b7fb-3940ed63337c/327177899_576070574414215_3347907437734120365_n.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.keeljohnson.com/work daily 1.0 2026-03-29 https://www.keeljohnson.com/work/catholic-order-of-foresters monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/55601de7-8189-43c7-bce5-977aa847c775/Screenshot+2026-03-29+at+12.33.18%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/33f47801-5f39-461b-a9ec-4f212f97331f/Screenshot+2026-03-29+at+12.35.44%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/20b6ec79-7151-464e-90ac-586b44fcdda2/Jakeel+Johnson+Conference+Ad+for+Social+Media.jpg https://www.keeljohnson.com/work/oldspice-f2mj5 monthly 0.5 2022-09-19 https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/293b01b3-0d8b-4437-85aa-539dc1297c49/Untitled-1.png Work - Old Spice https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/2d8d0507-4dbd-42e3-a419-fdf6691c2499/Untitled-1.png Work - Old Spice https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/03e08a05-9c30-4533-9438-16c33aa4a08f/Untitled-1.png Work - Old Spice https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/82e9c0bc-0229-46c9-b453-53f29da87248/Untitled-1.png Work - Old Spice https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/f4497e59-bc89-4535-ab12-d2805cc1fa95/Old-Spice-Moodboard.jpg Work - Old Spice - Make it stand out The original direction was always going in a direction and comparing the script fonts for other brands. After a bit I wanted to go to the a bolder and simple font. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/3e1cd486-6a3b-4bec-ab81-410c8795f455/Old-Spice-Moodboard.jpg Work - Old Spice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/a29789a9-d08c-49f9-8d15-098a3aaa3877/Old-Spice-Billboard-1.jpg Work - Old Spice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/b66e6ce7-a842-4660-b432-dd13af150822/Old-Spice-Billboard-2.jpg Work - Old Spice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/44e88d9e-afe3-4b11-b23b-0a6c7b0d15df/Old-Spice-Billboard-3.jpg Work - Old Spice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.keeljohnson.com/work/junior-mints monthly 0.5 2022-09-15 https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/690bc444-fbfa-4fa9-b472-c091d16129df/Asset+4.png Work - Junior Mints https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/af49e669-4b59-4f2f-9ee6-7e74ae0b6ba9/Asset+8.png Work - Junior Mints https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/d735e7fd-5045-47dd-bb67-a804f21abda9/Asset+9.png Work - Junior Mints https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/9284c314-5c4e-4d78-b88a-d37f88470044/Asset+10.png Work - Junior Mints https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/17428c31-f079-49bc-8d53-e021f0c7a9bf/Untitled-1.jpg Work - Junior Mints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/e019c360-7b4f-4a9f-8792-93e67aa23d20/Untitled-2.jpg Work - Junior Mints - Make it stand out Comparison of New to Old Packaging. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/404afa8c-c0b0-4e16-ba36-d54ff6dd185f/Junior+Mints+Classic+1.jpg https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/6631dea5-d673-468f-a080-47747c49bb0a/Junior+Mints+Caramels+2.jpg https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/9afec837-4b3b-471f-b300-2df497a6e527/Junior+Mints+Peppermints+3.jpg https://www.keeljohnson.com/work/redrobin-f2mj5-bwxgl monthly 0.5 2022-09-15 https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/0fe4b37b-c05d-463c-a772-ce78df189af9/Logo-And-Wordmark.png https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/44417e7c-000f-44b6-bdd5-ef0c39f7df19/RR-Colors-and-Fonts.jpg Work - Red Robin - Make it stand out I wanted to bring a of red and yellow, but more different tints of those colors to the Red Robin brand. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/7319e37a-3f82-42e6-99ea-410f361ffcaa/Red-Robin-Branding-WK4.png Work - Red Robin - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/2201b4d1-934e-4195-b36f-f514e9e9d537/Red-Robin-Logo-Refinement.png Work - Red Robin - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/ebb2d032-9e62-4949-8c20-84ce7c90c13f/RR-AD%231.jpg Work - Red Robin - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/0e2fae62-38b3-494c-91cd-50de890c2b5d/RR-AD%232.jpg Work - Red Robin - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/39ee0168-6fb0-464f-8a52-8e854dc0c4c3/RR-Uber-Eats.jpg Work - Red Robin - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.keeljohnson.com/work/la-michoacana monthly 0.5 2022-09-15 https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/7c232479-2c59-4155-ad68-57bdf16fb695/La+Milkshake.jpg Work - La Michoacana https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/dc5f915e-c1cf-4079-bae2-e9e40346592f/La+Ice+Cream+Cups.jpg Work - La Michoacana https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/c9aec8e2-d153-462a-893d-cb8273f2a110/La+Popsicle+Packaging+copy.jpg Work - La Michoacana https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/3151e83f-0c8c-4bd5-8e19-fb4b2b976601/Untitled-1.png Work - La Michoacana - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/a2d4fe12-a574-4590-9e57-1eec4249b5bb/Asset+2.png https://www.keeljohnson.com/work/7-eleven monthly 0.5 2022-09-17 https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/12ba21bd-5de0-4935-9b15-01dbfbc75ec0/7-11-Chips-Mockup-.jpg Work - 7-Eleven https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/dd6bce10-1132-42d6-99c0-cf357fadbfa9/7-11-Chips-Mockup-2-.jpg Work - 7-Eleven https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/acea3d45-edda-4cd2-b4ef-4a8b0a97e82f/7-11-Salad.jpg Work - 7-Eleven https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/7c6dbc1a-bd92-4d38-bb85-b7e94d2185d9/Pizza-Mockup.jpg Work - 7-Eleven https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/00a0e31c-82b2-4e47-933c-e6af5da45bae/Untitled-1.jpg https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/f901c807-db8b-456e-9634-094d18ca8e96/Untitled-1.jpg Work - 7-Eleven - Make it stand out I wanted to change the branding of 7-Eleven to keep the same colors they’ve always used, but the stylistic choice was to use the wordmark to change to brand and make it standout apart those colors. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/6727bd9b-0654-457c-ba2d-8438691e46b5/Screen+Shot+2022-09-17+at+1.13.26+PM.png Work - 7-Eleven - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/40367e82-aad2-4da9-8d15-9baf96472cfa/Big-Gulp-Alt.jpg Work - 7-Eleven - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/3f6c25ad-d3ae-4c82-91c3-10169d574118/7-11-Coffee-Mockup.jpg Work - 7-Eleven - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/f809d24b-fcd3-4378-86cf-af8dd2e66d99/7-11-Social-Media-Ad-IG-2.png Work - 7-Eleven - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fd4098efbeb430214f64a7/eddd366f-b2f2-4c51-90a2-a25bf667b947/7-11+Social+Mockup+Post+1.jpg Work - 7-Eleven - Make it stand out Whatever it is, the way you tell your story online can make all the difference.